the realm of fashion is one that's in continuous transition, and it's often in the upper echelons where trends are emerge before they spread elsewhere. as a high-end retailer, hong kong-based i.t not only understands the biz, but perhaps more importantly, it knows how to capture the very essence, and communicate a vision of its own to its loyal following. a powerful tool to spread the news is i.t post, a glossy bi-annual read filled with stunning fashion shoots that's basically an inspirational mood board for the current season. it so happens that i.t post #17, the latest publication and themed the core issue, has just hit the shelves. this time the magazine is all about the genuine self, how that mindset translates to a new perspective and – yes, why not? – a brand new wardrobe.
i.t has once again pulled out all the stops to come up with evocative editorials in collab with a number of leading creatives from across the planet. new york-based photographer and instagram star humza deas contributes daring rooftop shots showing a stunning bird eye view of the city. italian illustrator andrea minini and london-based artist james boyle contribute their unique artwork and korean photographer hyea won kang shot a womenswear story. what's more? well, an exclusive interview with mirko fontana and diego marquez, the designers of italian brand au jour le jour, the artwork of hong kong artist lio yeung, and quirky snapshots of emerging models joo eo jin and ahn seung jun. snap up the new i.t post #17 issue at any one of the i.t stores across hong kong and china.