hong kong + beijing: lane crawford x marcelo burlon

© lane crawford / photo: jason rodgers - milanese style guru marcelo burlon we've been following marcelo burlon's pink is punk parties for quite some time, but next to these highly popular nocturnal debaucheries the patagonian multi-tasker has got a whole lot more going on. based in his adopted hometown milan, burlon's skills and mischievous charm have put him at the centre of an impressive fashion network, doing stints in deejaying, public relations, styling and fashion events while also running a magazine. reaching bigger audiences and gaining increased creative recognition as he surges ahead, burlon has landed a collab halfway across the globe with hong kong's lane crawford. to celebrate the striking expansion of the luxury retailer's store on canton road, burlon created a series of cool in-store art installations that reflects his creative vision while tapping into his extensive creative network. displayed at all of lane crawford's stores in hong kong and beijing, the installations screen two videos shot and edited by the italian creative, featuring a quirky mix 23 of milan's influencers, including stylist paolo farcic, model lea t. and hotelier nicola specchio, all clad in selected fashion brands from lane crawford. the store vibe is further spiced up by music play lists mixed by burlon and footage of his fav movies. click [here] for the retailer's hong kong and beijing locations.

Symphony of MI LA NO ! from Marcelo Burlon on Vimeo.

© lane crawford / photos: marcelo burlon - mario panichetti + paolo farcic, paolo farcic, marcelo + posse [top to bottom]