hong kong + beijing: j.crew x lane crawford

© lane crawford - j.crew and lane crawford make it happen for avid chinese shoppers

although we anticipated j.crew's first overseas expansion to take place in europe, the preppy brand instead has turned to the more promising far east where it struck a strategic retail collab with hong kong-based luxury retailer lane crawford. it's an extensive collab that'll initially see the debut of j.crew shop-in-shops at lane crawford stores in hong kong [1] and beijing [2], in addition to being included in the retailer's online store. the shop-in-shops obviously feature a setting that's similar to j.crew's stores in the u.s. with wooden paneling and vintage props. currently on the shelves is a curated selection from the brand's a/w 2012 men's and women's apparel, accessories and shoe collections. this collab provides the american brand a unique access to the vast chinese market. location [1]: ifc mall, 8 finance street, podium 3 [central]. location [2]: seasons place, 2 yinchengfang lu, shop L130 [jinrongjie].

© lane crawford - the j.crew shop-in-shop at lane crawford's ifc mall store in hong kong