aesop has landed at i.t's hysan one mega flagship in hong kong for an installation. as usual, the australian cosmetics brand has pulled out all the stops to create a stunning presentation, this time with local design practice cheungvogl. inspired by a black + white image of hundreds of floating chinese lanterns, some 800 resin boxes were crafted. these are attached atop steel rods of varying lengths as to create the sense of each box ascending at its own pace. while some feature aesop products, others reward shoppers' curiosity through sound, scent and touch. the installation comes with a full-flegded counter and aesop consultants, and will actually be permanently be installed here after this special presentation [on through dec 4]. location: 1 hysan avenue [causeway bay].
© aesop - the installation up close