helsinki: brand loyalty store

21 september 2006 by
ivana helsinki opens a new concept store during helsinki design week. the former home of its designer paola suhonen, this store is set-up with the brand’s loyal following in mind: 10 keys will exclusively be available to fans who can shop there whenever they feel the urge to indulge in hot style. opening party is on saturday, september 23 from 7.30pm-10pm. location: franzeninkatu 21a7 [kallio].