guangzhou: w guangzhou hotel opening

© w hotels - guangzhou steps into the global limelight

formerly known as canton, guangzhou is one of china's mega cities that has been riding the wave of the country's economic boom. the development has been multi-faceted and to such an extent that it has become a powerhouse in its own right, stepping out of the shadow of its nearby rival hong kong and the top-tier hubs of shanghai and beijing further north. although guangzhou's infrastructure isn't yet as sophisticated as the aforementioned three, it's closing in fast. indicative of the ongoing transformation is the arrival of w guangzhou, a luxury hotel in zhujian xincheng or 'pearl river new town', a new area that's not only home to the iconic canton tower but also symbolizes the city's rise to global prominence.

housed in a glittering high-rise designed by architect rocco yim, the hotel features 317 guestrooms and suites in an upscale design setting that's new to this boomtown. the sleek and opulent hotel interiors have been designed by no less than five leading design studios from across the planet, and boldly blend modern design - inspired by local culture - and the preferred colour palettes of the orient. the hotel's fantastic rooms come with all imagineable comfort and amenities, and includes a spacious bed, a luxurious bathroom with rainforest shower, an ipod docking station and wireless highspeed internet access. upping the luxury in terms of space and decorum are the property's fantastic suites.

all rooms have floor to ceiling windows, providing sweeping views of the city. as the w guangzhou is very much an epicentre of sophisticated social interaction, its facilities will stun even the most jaded of luxury travelers. there are three restaurants, each featuring a different cuisine and setting all their own. i by inagiku is a japanese dining spot, run by the hotel in an exclusive licensing arrangement with the famed namesake restaurant in tokyo. yan yu serves cantonese dishes and is operated in conjunction with famed singaporean chef jereme leung. last but not least there's kitchen table, a more informal dining spot with a mix of western and asian dishes on the menu. 

w hotels' signature woobar obviously has a home at the w guangzhou too, boasting an intimate yet spectacular lounge setting with a suspended installation by new york-based practice yabu pushelberg. but that's not all folks. topping the woobar experience is another and yet unnamed destination bar located upstairs. this watering hole is designed by japanese architecture practice a.n.d. and consists of a four-storey, illuminated glass loft suspended from the side of the hotel building, with optical fiber strings of light cascading down the inside of the glass and creating a pulsating effect which visible in and out of the hotel. location: xiancun lu 26 [zhujiang xincheng].

© w hotels - reception desk and hotel lobby, a spectacular room, a fantastic suite and woobar [top to bottom]