the massive sneakerness event lands in paris on sep 6-7, and veja seizes the opportunity to launch the memory high-top. initially designed in 2009, the sneaker has actually remained in the prototype stage for five years in order to be tweaked and improved. the memory shoe packs the very best of veja: the sole is made out of liquid rubber technology, while the hybrid design incorporates elements of a dive slipper, a chukka and a running sneaker. being a veja shoe, it's made of a mix of eco-friendly materials, such as chrome-free tanned inserts, organic cotton canvas, or according to the style, recycled flannel. veja's new memory sneaker comes in five appealing styles, and is available from early next month at select stores across the planet, including kith [new york], centre commercial [paris], concrete [amsterdam], duke [barcelona] and kapok [hong kong].