© v ave shoe repair / photography: nils odier what's in a name? well, in the fashion industry it's a whole lot. to our knowledge, no other popular label ever changed its name and logo, but that's exactly what fifth avenue shoe repair did. after some thorough soul searching, and coinciding with the presentation of its a/w 2011 collection, it's to be known as v ave shoe repair. consequently, the brand's by the no. couture collection will be renamed v ave shoe repair atelier. so, a new name and logo but the same cool swedish style.
© v ave shoe repair / photography: nils odier - a/w 2011 collection