global: the green box project

last week london formed the backdrop of the green box project launch, the planet's biggest cultural commissioning art fund, initiated by beck's. the company will be commissioning hundreds of artists to create their own green boxes over the next three years, and the program starts shortly with 30 green boxes by some of the most exciting artists today. so what's the idea? the actual boxes themselves were designed by jason bruges studio, and when you hold up your phone with the free custom-built ar green box app enabled, the green box reveals exclusive artworks. the list of participating artists is pretty impressive and includes united visual artists, kenneth cappello, kate mccgwire, hussein chalayan and stephen burks. check out the video!

Beck's Green Box Project Launch from Protein® on Vimeo.