wow...looks like martin margiela has officially gone mainstream. earlier this week it launched a homeware collection at the salone del mobile in milan and now our eye caught this, although kooky-cool, collab with french helmet manufacturer ateliers ruby. the carbon shell is varnished and then covered with paint that has a meudon white effect, the pure yet imperfect white shade that's a hallmark of the martin margiela brand. it's a limited-edition of 600 only and each helmet is numbered. the collab helmet is available at colette [paris] and online at oki-ni.