global: prada book

25 november 2009 by andreas
prada isn't only a directional brand but a pretty omnipresent one too, now also ready to occupy bookshelves and coffee tables worldwide. we're talking the bulky 708-page prada book, meticulously documenting the brand's meteoric rise to fame these past decades. divided in two parts, dubbed the inside and the outside, the publication gives an insight into the company's history, design and creative processes and provides an overview of miuccia prada’s contributions and influence on pop culture, advertising, commerce and architecture. the book is available at prada flagship stores and selected bookstores across the planet.
© prada