global: onitsuka 60

this year onitsuka tiger turns 60, a highly symbolic anniversary in the land of the rising sun. so in true japanese style the brand celebrates by launching a new campaign with an animation inspired by the ancient 60-year zodiac cycle and ditto race. the cycle itself is based on a combination of 12 animals and 5 ruling elements. thirteen animals competed in the zodiac race and the winners are announced in the animation.