global: nudie organic

who isn’t taking the environment seriously these days? not nudie. the hot jeans brand from sweden introduces the grim tim, its first model made of 100% organically cultivated cotton. additionally all of the brand’s organic denims have organic metal trims made of raw, ungalvanized copper. and to make it all official, the cotton is certified by the global organic textile standard. nudie is available at selected stores across the globe, including barneys [new york], tsum [moscow], incu [sydney], the nudie flagship [stockholm] and aritzia [toronto]. © nudie jeans