in lanvin's dictionary fun is more that a three-letter word written in capital letters, and the luxury brand's ad campaigns are known to visualize that understanding of joie-de-vivre in highly contagious imagery. and next season's ad campaign is no exception. shot by photographer tim walker, it features a series of mother-daughter situations, starring among others legendary 1980s runway model pat cleveland and daugher anna cleveland, and a number of photogenic hipster male counterparts, in chic yet playful settings, wearing ensembles from the french fashion house. a special video linked to the campaign will be released by lanvin mid-february. shown here are our two favourite shots of its summer 2015 ad campaign.