iwc makes fine watches, but what do you actually know of its history? the swiss watch maker extraordinaire has now released iwc schaffhausen - engineering time since 1868, a chunky 536-page publication that elaborately sheds light on the brand's long history. interestingly, in an attempt to give it a special creative edge, brazilian novelist paulo coelho was asked to capture the company's roots in a series of well-versed stories, and illustrator enki bilal created matching illustrations. it's no wonder it took three years to come up with the end result. iwc schaffhausen - engineering time since 1868 is released in english, german and french, and is available at select bookstores across the planet.