burberry has announced its s/s 2014 ad campaign, presenting a new young cast that's talented, on the way up and, yes indeed, british. the lineup features actor jamie campbell bower, musician leo dobson and models malaika firth, matilda lowther, neelam johal, callum ball and newcomer jean campbell. the campaign was shot by mario testino - a longtime collaborator of the luxury brand - and under the creative direction of burberry's very own christopher bailey. it reflects the gentle and romantic feel of the new collection which includes relaxed silhouettes in soft pastels and light fabrics. burberry's s/s 2014 ad campaign will launch globally next january in outdoor and print advertising and also on relevant social media channels.