allsaints is a london-based fashion brand that's going places. it has now debuted a rather cool global ad campaign that not only fully showcases the brand's defining british heritage and style, but also its evolution to what it stands for today. directed by allsaints' creative director wil beedle, shot by tom beard and photographed by aitken jolly, the film features an edgy and diverse cast of young goodlooking creatives that sport various pieces from allsaints' stylish a/w 2012 men's + womens collection. the 60-second film and photos are shot on location in london, which not only is a fitting backdrop for the collections' street-cred style, but also an obvious reference of the brand's roots in one of the planet's leading creative hubs. allsaints' items are available at the brand's stores across the u.s. and europe, but can also be purchased online. the new campaign will be released in cinemas [u.k. only], in-store, social and online media, or simply view the video below.