raising the profile of its amsterdams blauw denim line, dutch fashion brand scotch & soda launches the alchemy blues project. the initiative tells the story of four graphic designers whose lives revolve around their passion for denim and love for scotch & soda's homebase amsterdam. inspired by the theme of alchemy, the designers masterfully customized five japanese selvedge trucker jackets. having been given carte blanche, the creatives translated the four basic elements of alchemy - air, earth, wind and fire - onto the jackets, resulting in four highly individual pieces. the fifth piece was created collectively, and this garment will be available - mind you, only 250 pieces will be released - at select scotch & soda stores across the planet from thu - aug 7. a related event will be held exactly one week later at berlin's made my day gallery. gallery location: torstrasse 66 [mitte].