© photography: stamers kontor / wood wood - copenhagen's retail scene gets a major boost
wood wood closed down its store at krystalgade 4 and opened a new flagship, only a few blocks away in downtown copenhagen, and perfectly in time for fashion week! the new space is simply fantastic, in terms of space - there's lots and lots of it! - and design. wood wood's menswear designer karl-oskar olsen isn't just good with clothes, his degree in interior design also helped him in creating a striking retail environment. the store interior has been kept basic and clean, featuring pristine white walls and floor of polished concrete.
what makes the store interesting is the further 'visual layering', using simple materials such as wood, mdf and metal for a variety of playfully designed and moveable displays, partition walls and clothing racks. combined with a few props they're all placed in a loosely interpreted geometric pattern. the whole package allows endless different configurations and that will surely entice shoppers to drop by more often. wood wood's new flagship carries all of the brand's collections, in addition to a range of carefully selected other labels. don't miss when in town! location: grønnegade 1 [indre by].
© photography: stamers kontor / wood wood - whimsical is the new chic