the reason why scandinavians are looking so good is simple: they have plenty of great shops. what started out as a retail business in a small basement a few years ago has evolved into a full-fledged emporium full of contemporary menswear. we're talking the stylish new goods store, located a stone's throw from its original digs in copenhagen's østerbro area. the sleek interior is a clever mix of vintage and industrial design elements, and reflects goods' ambitions to become one of the region's leading retailers. at the base of this trajectory are the store's tightly edited offerings that offer male shoppers a wide choice of sophisticated style options. so, what's on the shelves? there's a good mix of international brands, generally classic-inspired but definitely also including a few that know how to reinvent and give it a contemporary twist. good's brand list currently includes mackintosh, norse projects, our legacy, ymc and luminox. be sure to drop by when in town! location: østerbrogade 44 [østerbro].