founded in 1926, 66°north is a household name in iceland. the outdoor apparel brand has eleven stores there, and we can only assume it's a staple in wardrobes across the rugged island nation. very recently 66°north has ventured abroad for the very first time, opening a rather stunning store in copenhagen. the danish outpost occupies a ground floor unit of a low-rise structure and features a fabulous minimalist interior design by berlin-based architecture practice gonzalez haase. the façade of glass and steel has been retained but everything else inside has been stripped to reveal, and quite literally so, a perfect blank canvas for the added elements.
below a bare ceiling, marked by utility pipes and a linear mosaic of suspended fluorescent lights, shoppers find a setting that excels in decorative austerity. placed on a floor of light wooden planking are modular display units in a soft grey hue, each different in size and height, and which collectively add a beautiful sculptural element to the space. a sleek metal rail features apparel pieces, while two boards of untreated wood feature the brand's accessories. the austere aesthetic is further softened by giant cabins, that serve as changing rooms, and are crafted from a similar material. the new 66°north store carries the brand's full range of men's and women's apparel and accessories. location: sværtegade 12 [indre by].