as china's first-tier cities, beijing, shanghai and guangzhou boast well-developed retail infrastructures that feature a high number of flagship stores of the planet's leading luxury brands. despite recent government crackdowns on luxury spending by its vast legion of officials, the luxury market continues to grow, albeit more slowly. china already is the planet's top luxury market and now the country's second-tier cities are increasingly targeted by high-end brands to set up shop there. chengdu is china's tech capital and a major economic hub located in the southwest, and with a metropolitan population of 14 million it leads this league of chinese megacities on the rise. and it's no wonder lane crawford wants a piece of the action.
the hong kong-based retailer has just opened a department store at chengdu international financial square, a prestigious landmark shopping mall in the city's jinjian area. the store occupies 82,000 sq.ft. [7,618 sqm.] spread over two storeys and has an open and flexible floor plan, featuring two enormous led screens for digital content and pop areas for collabs and exhibitions. the space is punctuated by a dramatic void which features a three metre high sculpture by international artist hirotoshi sawada who has also created a series of architectural screens in the menswear area. the interior boasts a discrete palette of locally sourced natural materials, including limestone, grey and white marble, oak and walnut flooring.
lane crawford is known for its highly sophisticated selection of luxury merchandise and the company's expertise shows in the offerings here in chengdu. mind you, no less than 40% of what's on the shelves is exclusive in chengdu. a large part of the third floor is dedicated to cosmetics and more than 40 brands are represented with branded desks, including dior, la prairie, giorgio armani beauty, la mer and burberry, as well as exclusive fragrance and gadget brands such as diptyque, acqua di parma and atelier cologne. and what's a beauty department without treatments on the spot? exactly. adding up to the experience are the beauty service reception and the edit areas to cater to all beauty needs.
but that's not all: the franck provost hair salon and merci beauty lounge, plus a series of private cabins with specialised beauty services and treatments are readily available for discreet touch-ups, relaxations or full make-overs. elsewhere on this floor you'll be able to choose from many trophies for both your abode and travels at the home + lifestyle department. if you take the elevator upstairs, the women's domain unfolds in four different zones, each specifically designed to capture the sheer diversity and range of the merchandise. it's pretty much a who's who from the fashion galaxy, and most of today's relevant designer brands and contemporary labels are present, from balenciaga, proenza schouler and lanvin, to 3.1 phillip lim, stella mccartney and alexander wang.
the kids aren't forgotten, they have an area to themselves with all the cool brands they find appealing. and for men? the choice is equally overwhelming, featuring 40 brands in modern tailoring, international designers and contemporary fashion, including alexander mcqueen, denham, givenchy, kitsuné and engineered garments. obviously there's also a men’s shoes and accessories department with a similar wide range of choice. topping off the shopping experience at lane crawford's newest store is the platinum suite, an exclusive lounge area with complimentary catering where lane crawford's v.i.p. customers can chill out, have styling appointments, and attend private events. location: chengdu international financial square, 3 hongxing lu, shop L302-303 [jinjiang].