colombia has exited a tumultuous era, and the newly established stability - albeit a relative one and merely restricted to the country's most prominent regions - has already contributed to a robust economic growth and a rise of visitors from abroad. and nowhere else in the country has this leap forward been more evident than in the capital city of bogotá. this bustling city of nearly 13 million inhabitants is one of the continent's major hubs, and now that things are looking up, it's developing at an accelerated pace on many levels. a new arrival that has shaken up the local hotel scene is w bogotá, the swanky new outpost of the design-infused w hotels.
occupying a sizeable section of edificio tierra firme, a prestigious new business complex in the tony neighbourhood of usaquén just north of the city center, it features 168 guestrooms and suites, all inspired by the fascinating scenes from the old legend of el rey dorado. the splendour is immediately evident when entering the w lounge, the hotel chain's modern take on the traditional hotel lobby. the setting here features gold-dusted accents and bold furniture, against a backdrop of cool murals by street art collective vertigo graffiti. contemporary detailing is paired with locally-inspired furnishings, using bright leathers, vinyl and white sheers.
the rooms obviously meet all of today's premium standards but feature plenty of extras, such as the signature w bed, bliss bath amenities, a well-equipped mixbar, and a 360° floor-to-ceiling mirror. for guests who require additional pampering there's the wow suite and the even more spectacular extreme wow suite. the latter is equally inspired by the legend, featuring a design that reflects the green of the colombian emeralds and the deep blue of the great lagoon of guatavita, and comes with multiple lounge spaces, a central bar, an oversized bathtub and one truly iconic bed. the w bogota is all about a happening lifestyle, and that is very much reflected in an eppealing set of facilities.
next to the aforementioned w lounge there are two other spaces where to relax and mingle. market kitchen, a gourmet restaurant formula by culinary concepts and headed by top chef emiliano rabia sottil, serves a cosmopolitan range of farm-to-table dishes. mind you, the venue also offers a chef’s table and a private dining room. and opening very soon is au room, a late night cocktail spot with a resident dj that aims to add up to bogotá's nightlife buzz with a plush ambiance of its own. additionally, guests and visitors of w bogota can check into the modern gym and away spa with indoor pool for an ultimate workout or relaxation. location: edificio tierra firme, carrera 9 #115-05 [usaquén].