a kind of guise has already gained a certain degree of popularity among a pan-european young demographic, and the brand's first retail outlet at homebase munich certainly bears witness of this considerable achievement. but the latest retail move, a brand new presence of its own in berlin's happening mitte district, will surely catapult the brand further into the global limelight. dipped in a pristine white hue with specific furnishings and elements crafted from untreated wood, the setting reflects a kind of guise's accessible style and laid-back approach to contemporary fashion. windows on both sides allow in floods of daylight, adding up to a friendly, airy atmosphere throughout. the merchandise consists of its full range of men's and women's apparel, all made in the homeland from exclusive fabrics from regional mills amongst, in addition to cherry-picked products from compatible lifestyle brands, such as porcelain homeware by japanese designer yumiko iihoshi, and contemporary furniture by german manufacturer stattmann neue möbel. location: mulackstrasse 23 [mitte].