berlin: 60 years of soles and stripes

this year marks the 60th anniversary of adidas’ iconic 3-stripes mark, introduced by its founder adi dassler. adidas originals celebrates 60 years of soles and stripes with a global brand campaign concocted by montreal agency sid lee. this also includes the brand’s very first commercial: house party. during berlin fashion week, on thu – jan 29 [from 9pm – invite only] adidas throws a real house party at no. 74 for the happy few. location: torstrasse 74 [mitte].