© alexander wang / jonathan leijonhufvud - kicking off a major expansion in asia
popular with fashion crowds around the planet, alexander wang could open up shop just about anywhere. but after opening his very first store in new york last year, the designer wisely turns to the booming far east for expansion, launching a second flagship in beijing. the store measures a grand 565 sqm. spread over two floors of a modern structure in swanky sanlitun village, the chinese capital's nucleus of high-end lifestyle. the design of the retail space is a collab of wang and paris-based architect joseph dirand, and in terms of aesthetics it's pretty much an extrapolation of the new york flagship store's sleek concept, featuring a strong focus on raw materials with an emphasis on marble and bronze used in sculptural statements. upon entering shoppers are greeted by the strong elements of these raw materials that create striking statements with a monolithic marble wall cut from one stone and bearing the resemblance to a rorschach inkblot test. marble reappears in the staircase that is between one polished bronze and one mirrored wall.
a mirrored bronze sculptural prism bisects the upper floor, along with angular walls embedded with multi-faceted bronze shelving. except for a 1950s vintage de sede black leather sofa on the ground level, all furniture and fixtures are customized, such as the blackened bronze bars, infinity tables of marble plates framed in blackened bronze, and a concrete sofa with goat hair and a leather ottoman with straps. the new store carries the brand's entire men's + women's collections, in addition to the recently launched objects collection. needless to say that with a fashion brand as sought after as alexander wang, the invite to the store opening party was beijing's hottest ticket of the month. held in an underground parking right below the new store, it pulled a mixed crowd of celebs, including zoe kravitz and her beau penn badgley, top model du juan and rockband the super vc. none other than diplo and a$ap rocky flew in for exclusive gigs while deejays paul devro and wordy spinned records. location: sanlitun village north, 11 sanlitun lu, building 3, shop 15-25 [sanlitun].
© alexander wang / jonathan leijonhufvud - inside the new flagship, alexander wang and zoe kravitz, diplo spinning [top to bottom]