the opening of central embassy, bangkok's newest and glitziest of all malls, has given the city a major retail boost. it's not only the striking design of the complex by london-based amanda levete architects that makes shopping here an adventure, but also the cluster of high-end brands which is unique to thailand. some of its tenants are entirely new to the thai market while others have merely expanded their local footprint. in the latter category falls paul smith, which has opened a spacious second store on the mall's ground floor. a façade stuccoed in blue frames an expansive row of windows that allow generous peeks into the store. the interior design follows the aesthetic guidelines of all paul smith stores, featuring a range sophisticated customized settings that eclectically combine modern design elements with carefully sourced antique furnishings and art works, some by designer paul smith himself. it's the impeccable detailing and unique pieces that give each of the brand's stores an identity of its own. the new store carries both men's and women's collections, including suiting for men, shoes, small leather goods, accessories and bags. location: central embassy, 1031 thanon ploenchit, ground floor [ploenchit].