azerbaijan's vast resources of black gold have put its economy in a turbo spin and created an affluent upper crust that's eager to splurge. although this specific demographic has done so for quite a few years, they've grown weary of tedious private jet commutes to european fashion capitals and boomtowns in the gulf region, and increasingly seek opportunities to spend their hard earned petrol dollars on home turf. a steady influx of luxury brands has illustrated this trend, spawning a sizeable number of flagship stores in the country's capital of baku. the recent opening of a prestigious new outpost by harvey nichols – one of london's leading department stores – in the heart of the city, marks a new momentum in the country's retail history. situated at globus plaza, an upscale mall and nucleus of luxury brands, the size of the harvey nichols store is quite baffling.
the department store occupies no less than 110,000 sq.ft. [10,219 sqm.], spread over seven floors. all interiors have been designed by four IV, a london-based creative agency, and boasts an array of settings that aim to reflect and connect with baku's newly gained buzz and sophistication. and adding up to the upscale shopping experience at globus plaza, the new harvey nichols store features over 500 curated designer brands, ranging from womenswear, menswear, kids collections, bridal garments, perfumery and cosmetics. but that's not all. complementing the shopping experience is frankie, a lavishly decorated rooftop bar, restaurant and club – this is a hospitality formula imported from harvey nichols istanbul – where the well-heeled can recharge before their much needed next shopping spree. location: globus plaza, tbilisi prospekti 35 [nasimi].
© harvey nichols / photography: ilgar gracie