a graduate from melbourne's rmit, designer vicki taylor has worked in new zealand's fashion industry for the past 20 years, and as such she can rightfully be called a veteran. after an initial five-year stint elsewhere, taylor established her own namesake womenswear label taylor with her husband, and quite successfully turned it into a household name in the country's forward fashion circles. but all the while she was designing, taylor was brooding on a plan to present her creative vision, and the myriad of things that take her fancy, in a concept store all her own. well, that dream has now materialized. situated in ponsonby, a leafy and happening downtown area of auckland, the doors of the shelter have swung open to an enthusiastic crowd of savvy shoppers.
the store is taylor's personal take on the great concept stores she regularly frequents overseas - yes, exactly...those! - and fittingly occupies a spacious hangar built in the 1960s. the lofty space features large windows that allow in floods of natural light, and although it has been redesigned, most of the original industrial elements have been retained and add up to a setting that can be best described as contemporary chic. walls and ceiling are dipped in white and are paired with the original concrete floor, cleaned up and showing off a beautiful patina of wear and tear. as said, the shelter is a concept store and as such it features different sections where to discover its varied range of tightly edited goods, presented on tables, displays and shelving, all made from a variety of sturdy materials to comply with the industrial theme of the space.
as it's also very much a space where to meet like-minded spirits, the shelter facilitates that prerequisite bonding aspect of modern shopping by having added a cozy indoor café and a secluded outdoor patio in the back. needless to say, the shelter is home to beautifully designed merchandise, ranging from fashion to homeware and other stylish products that collectively make up the modern lifestyle of many discerning shoppers. as for the brand list, it features plenty of coveted names, including fashion by barabara gongini and mm6, mobi shoes, scented candles by mad et len, and beautiful bicycles by tokyobike. location: 78 mackelvie street [ponsonby].