amsterdam: won hundred store opening

© won hundred - a new store in amsterdam

danish label won hundred has opened up shop in amsterdam's scenic canal district, dedicated exclusively to its women's collection. covering a rectangular area of just 35 sqm., the store is quite compact. but what it may lack in size, it makes up with clever linear design that gives it an optical spaciousness. and taking further cues from danish design, the overall interior has been kept demure except for an elongated display in a popping yellow shade. the new won hundred store currently stocks items from its s/s 2012 women's collection. location: utrechtsestraat 117 [centrum].

© won hundred - danish denim and then some.