amsterdam: velour store opening

although officially opening next week, shoppers can already indulge in preppy swedish fashion at velour's new amsterdam store. housed in a former canal district upholstery workshop, certain elements of the original interior have been retained and fused with contemporary design. the battered bare wall serves as a perfect backdrop for the vintage furniture pieces, and the [faux] cannabis plant adds to the friendly and informal vibe in true amsterdam style. interestingly, velour offers more than just its own menswear and womenswear collections. the store also stocks a range of items of compatible brands such as rogues gallery, pop cph and keds. location: huidenstraat 14 [centrum]. © velour