brand communications within the realm of fashion have seen a gradual but major change this past decade. the advancement of technology has given consumers a global focus, and more importantly, it has made them supersavvy. creating added brand value initially seemed the exclusive domain of luxury brands, but has now become a preferred focus for all, and pushing the envelope to truly engage and entice is now a prerequisite. in an attempt to raise its profile, italian apparel brand replay opens the replay boardroom gallery on the premises of its new showroom – mind you, it's housed in a historic canal mansion with ornate period rooms – in the heart of amsterdam. starting fri - mar 20 and for the next two months, part of the office will be accessible to the public on fridays [10am-4pm]. kicking off a rotation of showcases by emerging creartive talent, all curated by glamcult studio, are ewa aleksandrowicz and andrzej wojtas a.k.a. pussykrew, an acclaimed brussels-based multi-disciplinary duo known for their innovative work within the realm of new media. on display is a selection of artwork that's exemplary of the duo's creative output. location: replay, herengracht 280 [centrum].