amsterdam: marc by marc jacobs store opening

© marc jacobs - front section

we can't think of any diffusion line that's as in demand as marc by marc jacobs, and to such an extent it rivals the marc jacobs main line in popularity. the past decade this 'younger' collection has gone ballistic, and dedicated stores have been launched in cities across the planet to serve a fast-growing following of avid hipsters. one of the latest to join the ranks is amsterdam, where the brand has opened up shop in the city's scenic canal district. the store occupies a compact yet somewhat labyrinthine retail space of 150 sqm. [1,615 sq.ft.] and is designed by jaklitsch / gardner, a new york-based practice that have designed the majority of marc jacobs stores worldwide. the interior is in check with the line's retail aesthetics and features a contemporary blend of concrete, stainless steel and wood, matched with pristine white displays and other furnishings. the new marc by marc jacobs store carries men's and women's apparel, shoes, bags and accessories. the champagne-showered opening party pulled the who's who of the dutch capital's fashion clique and was pretty much the bubbly climax - pun intended - of weeks of buzzing anticipation. location: utrechtsestraat 120 [centrum].

© marc jacobs - you'll find the true trophies in the back section