classic never goes out of style. taking this notion well into the new millennium is hackett, a british-born brand led by the gentlemanly-clad jeremy hackett. its tailored suits, shirting and more sporty lines, all ooze the impeccable aura of english gentry, and its a style that continues to resonate well with urban dandies around the planet. banking on this popularity, hackett launched a global retail strategy to open flagship stores in major cities, and just last week a new outpost in amsterdam opened its doors. located on p.c. hooftstraat, the city's luxury strip, the flagship store occupies 235 sqm. [2,530 sq.ft.] spread over three floors of a late 19th century building. the shop façade has been given a slight georgian tweak, and this architectural style can be found in the interior as well, albeit loosely blended with contemporary elements.
fixtures are modern but have classic finishings, keeping matters fully in sync with the hackett merchandise, but the backdrop of bare brick walls and polished concrete flooring add a distinct sense of modernity. the focal point of the store is the mezzanine floor at the far end below a glass roof. a sturdy sales counter in dark timber is situated here and innovatively doubles as a bar from where complimentary drinks are served for splurging shoppers. cranking up the interior's distinct 'brit factor' are handmade furniture pieces by designer james harrison and curated artworks by british artists brian blow and stella jackson-marlow. the new hackett store carries both formalwear and sportswear, in addition to items for juniors and kids. location: p.c. hooftstraat 117 [amsterdam zuid].