© denham / denham store and showroom [pre-opening phase]
jason denham is a denim veteran. having gained solid 'jeansperience' at joe casely-hayford, pepe jeans, clinic+ and blue blood, he recently launched his own brand, aptly named denham. intended as a full-fledged denim fashion house, its prime focus is premium jeans. using japanese selvedge denim and applying techniques such as inner-waistband tailoring and box-finished buttonholes, it positions itself as a brand of artisanal quality. design inspiration is taken from the denham garment library, an archive of items ranging from utilitywear to sought-after jeans that jason denham has gathered over a period of 15 years. mind you, the denham brand will be introduced at bread & butter's barcelona summer 09 edition. ...and that's not all, folks. the very first denham flagship store [and showroom] will open its doors in amsterdam's canal district. the official launch party is thu - jan 15 [5pm-7pm - invite only!]. location: prinsengracht 493-495 [centrum].