with innovation at its core, the droog collective has been a relevant force in the world of design for quite some time, and it continues to explore new possibilities, solutions and perspectives. it isn't surprising that droog's headquarters in amsterdam's canal district reflect the company's quirky focus, featuring a shop filled with nifty designs, a sleek one-room hotel, a restaurant, and a number of gallery spaces. currently on within this nucleus of appealing venues is construct - de - construct, an exhibition which challenges the visitor's often restricted perception of design. a select number of designers has been invited to demonstrate the evolving design vocabulary and indicate both simple and hybrid examples of current design initiatives.
included in the show is don't run beta, a design by eugenia morpurgo who developed a high-street micro-factory where customers can make, customize and repair their own shoes, using laser cutting and 3d printing. another display is terrabites' mushroom farmkit which allows you to cultivate and harvest your own mushrooms. designer cindy strobach's electro colour shows that hidden electrical parts of plain white household items could get a new thrilling, colourful visual character with the implementation of red cabbage juice. other participatign designers include nick brennan, dian simpson + sudha kheterpal and jess fügler [on through aug 31]. location: hôtel droog, staalstraat 7b [centrum].