these days design has mass appeal and as the credit crunch continues, it's no wonder budget design hotels are all the rage. but as most properties merely boast a sleek interior, citizenm takes it a few steps further. its first property launched last year at amsterdam airport and now the new chain opens its first city location in amsterdam's new financial district. a pan-european roll-out is next, with similar hotels planned in london, milan and copenhagen. aiming to serve the savvy cosmopolitan traveller, citizenm teamed up with philips and vitra to develop a sustainable luxury hospitality concept that's as hi-tech and stylish as it is affordable. designed by concrete, each room is prefabricated offsite, then stacked on the pre-built ground floor. this way, the environmental impact is reduced and saves costs...now how's that for innovation? all of the 14 sqm. rooms are equipped with user-friendly technology and feature king-size beds. its canteen offers a slew of fresh foods and beverages, and is open at all times. additionally, citizenm features comfortable vitra-infused living spaces where to mingle and relax. location: prinses irenestraat 30 [zuid].