amsterdam: chanel 5th anniversary party

© chanel - chanel puts up the party flags in amsterdam

the country known as the cradle of calvinism has come a long way in learning to appreciate the good life and all things related. chanel was one of the first leading luxury brands to arrive in town, introducing its distinct french style to dutch fans. to mark the fifth anniversary of its amsterdam boutique, the luxury brand recently threw a party at the stately canal-side mansion of the felix meritis foundation. and being chanel, it was a stylish tête-à-tête indeed, hosting a fashion-conscious crowd of over 350 invitees amidst a setting that very much matched the whimsical constitution of coco herself. one room served as a cocktail lounge and featured huge blackboards adorned with chanel insignia in neon lights, while the party room was transformed into a power-branded discothèque with similar light decorations. chanel boutique location: p.c. hooftstraat 66-68 [zuid].

© chanel - the stylish cocktail lounge, model nianga and her beau dj jaziah, and the a-grade party room [top to bottom]