amsterdam: brandnew stores opening

first there was the guerilla store, now there's brandnew stores. a commercial and tweaked extrapolation of the famed retail phenomenon, it's a blank shop space at a fixed location. the rental shop is fitted out with the latest audiovisual gadgets such as plasma screens, an interactive floor projection system and even scent dispensers. clients can showcase their products here for 2-4 weeks. the very first brandnew stores rental shop just launched in amsterdam suburbia and a national rollout is in the making as we speak. © brandnew stores