amsterdam: amsterdams blauw store opening

© scotch & soda - a denim shade of blue dutch streetwear brand scotch & soda has spawned an ambitious denim division of sorts. dubbed amsterdams blauw, it draws inspiration from the legacy of american and japanese denim while adding a flavour of its own. next to a jeans line amsterdams blauw also includes a compatible range of apparel items for men and women. the opening of a dedicated amsterdams blauw store in downtown amsterdam, the denim label surely raises its profile. the new shop is located in a historical canal district building and boasts a wooden façade, embellished with a lick of striking blue paint, that beckons shoppers from afar. the shop interior is a juxtaposition of old and new, featuring bare brick walls, an antique wooden floor and hand-made tiles offset by immaculate white fixtures and displays. location: berenstraat 15 [centrum].
© scotch & soda - more than just jeans