amsterdam: afura pop-up store

© afura / photography: vanity wezer - a shift from online to brick and mortar

online retailer afura was established three years ago by three students with an entrepreneurial spirit and a zest for style. taking matters to the next level they've recently launched a pop-up store in amsterdam's scenic canal district. the temporary retail space show not only provides afura's clientele an immersive shopping experience, but also enables the guys to interact on a personal level and build stronger relations. the pop-up store features a basic, contemporary interior and is spiced up with a series of carefully sourced props that complement the merchandise on offer. the items on offer are very compatible and represent a complete men's leisure wardrobe. the afura pop-up store's brand list includes all-round faves such as penfield, pony, hixsept, voyage and samsøe & samsøe. adding up to the contemporary retail setting is an in-house traditional barber service. location: haarlemmerdijk 41 [centrum].

© afura / photography: vanity wezer - goodies galore and opening party crowd [top to bottom]